DVAM — SEO, Internet Marketing & Web Development

SEO + marketing + developmentDVAM combines strategy, growth research, and hands-on delivery: from technical site foundations and content planning to paid channels, analytics, and automation. We work in short iterations, track hypotheses and changes, and tie them to observable results.

What we do

Our core service lines:

  • SEO — technical audits, semantic clustering, on-page optimization, schema.org markup, monitoring and experiments.
  • Internet Marketing — search & social ads, remarketing, media plans and hypotheses, attribution and ROI optimization.
  • Web Development — site improvements and speed, UI modules, integrations with analytics, CRM, payments, and ad platforms.

Process: audit → plan → build → measure

Process diagram: audit → plan → build → measure

  1. Diagnosis — quick audit of site & channels, goals and constraints.
  2. Plan — prioritized backlog by impact/effort, effect estimates.
  3. Build — content, fixes, campaigns and releases with change logs.
  4. Measure — dashboards, reports, and new data-driven hypotheses.

SEO as a repeatable system

We approach SEO as a repeatable, data-backed system that blends technical excellence, relevant content, and correct markup.

  • Technical audit: speed, Core Web Vitals, indexing logic, duplicates, redirects, sitemap, robots.
  • Semantics: keyword research, intent-based clustering, content mapping.
  • On-page: headings/templates, internal linking, snippet optimization.
  • Schema.org: FAQPage, HowTo, Product/Review, Organization/Person, Breadcrumb.
  • Monitoring: visibility, rankings, SERP features, change log.
  • Experiments: A/B at template & meta level.

Internet marketing focused on ROI

We combine organic and paid channels to accelerate outcomes and validate hypotheses.

  • Search & social ads: account structures, creatives, testing loops.
  • Remarketing & audiences, brand and competitor campaigns.
  • Campaign analytics: clean UTM discipline, conversion events, CPA/ROAS/LTV reporting.

Web development & integrations

Integration sketch: Site ↔ Analytics ↔ Ad Platforms ↔ CRMWe support existing projects and ship functional modules that help marketing and sales.

  • Performance: speed improvements, caching, clean HTML/CSS/JS.
  • UI modules: forms, widgets, catalogs, filters.
  • Tracking: pixels, server events, consent-aware measurement.
  • API integrations with CRM/payments/ad platforms.
  • Release process, logging, backups, baseline security.
  • Automation for reporting and data exports.

How we use AI

AI speeds up research and production, spots micro-improvements, and prepares your site for answer engines and LLM assistants.

AEO optimization diagram for AI and answer engines

  • Content & semantics: briefs/drafts, topic clustering, expanded FAQ/HowTo/Glossary.
  • Audits: meta, headings, concise answers, “citation-ready” paragraphs.
  • Answer Engine Optimization (AEO): structured knowledge, speakable fragments, JSON-LD for entities.
  • Reporting automation: release summaries, anomaly detection, ranking/traffic deltas.
  • RAG-readiness: clean structure, anchor IDs, source files for indexing.

  • LLM-SEO: concise factual answers and quotable blocks friendly to AI.
  • JSON-LD: correct schema.org (Organization, Person, Product, FAQPage, HowTo, Review).
  • FAQPage for AI: intent-based Q&A with precise, verifiable answers.
  • Speakable: voice-assistant friendly fragments.
  • RAG-ready: sitemap & structure prepared for vector indexing.
  • Citation-ready: paragraphs with explicit facts and anchors.

Tools & stack

We work with popular ad and analytics platforms, content systems, and cloud infrastructure.

  • GA4, Google Search Console, Tag Manager, conversion tracking.
  • A/B testing systems, lightweight dashboards.
  • CMS integrations, APIs, automated imports/exports.

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