DVAM s.r.o.
Internet consultant in SEO and social media
Services
We deliver a full stack of growth services — SEO, internet marketing, and web development — backed by analytics and pragmatic use of AI. Below is a practical breakdown of what we actually do, so you can map it to your current needs and pick the right entry point.
SEO
- Technical SEO: Core Web Vitals, performance, indexability, canonical logic, redirects, duplicate control,
robots.txt, XML sitemaps, log-file checks. - Semantic research & clustering: keyword discovery, intent-based clusters, topic maps, content briefs.
- On-page optimization: headings/templates, internal linking, snippet work, pagination/canonical patterns.
- Structured data (JSON-LD): FAQPage, HowTo, Product/Review, Organization/Person, Breadcrumb, Speakable.
- Monitoring & experiments: visibility/rank tracking, SERP feature coverage, change log, A/B tests at template/meta level.
- International SEO (when applicable): hreflang strategy, language structure, canonical/alternate hygiene.
Internet Marketing
- Search & social ads: account structure, audiences, creatives, testing cadence, brand/competitor campaigns.
- Remarketing: funnel mapping, audience building, sequential messaging.
- Media planning: hypotheses, budgets, pacing, guardrails.
- Attribution & measurement: UTM discipline, conversion events, server-side tracking (where relevant).
- Optimization: CPA/ROAS/LTV dashboards, frequency & bid strategies, creative rotation, landing page feedback.
- Search & content synergy: using paid data to accelerate SEO content bets.
Web Development
- Site improvements: performance, caching, HTML/CSS/JS hygiene, accessibility basics.
- UI modules: forms, filters, widgets, catalogs, calculators.
- Release discipline: versioning, logging, rollbacks, backups.
- Integrations: analytics pixels, server events, CRM, payments, ad platforms, APIs.
- Data automation: scheduled imports/exports, lightweight ETL for reporting.
- Baseline security: dependency updates, basic checks, least-privilege configs.
AI & Optimization for AI Systems
We apply AI to speed up research/production and make your content easier for LLMs and answer engines to consume.
- LLM-SEO: concise, factual, citation-ready answers and anchorable paragraphs.
- JSON-LD: correct schema.org for entities & page types (Organization, Person, Product, FAQPage, HowTo, Review, Breadcrumb, Speakable).
- FAQPage for AI: intent-based Q&A with verifiable, unambiguous language.
- AEO (Answer Engine Optimization): structure, short answers, source clarity.
- RAG-ready content: clean headings/IDs, sitemaps supportive of vector indexing.
- Reporting automation: summaries of releases, anomalies, ranking/traffic deltas.
Additional capabilities (grouped)
- Analytics & reporting: consolidated dashboards, position/traffic/conversion reports.
- Integrations & data: imports from ad/analytics platforms, event tracking, scripts and connectors.
- Advertising operations: placement, budgeting, routine optimization.
- Sysadmin & security (baseline): backups, updates, monitoring.
- Research & strategy: competitor scans, growth roadmaps.
- Automation & tracking: parsers, trackers (within platform policies/ethics).
Process: audit → plan → build → measure
- Audit & goals — quick diagnosis of site/channels and success metrics.
- Backlog & prioritization — impact/effort ranking, effect estimates.
- Execution — content, fixes, campaigns; changes are logged.
- Measurement — dashboards, reports, next hypotheses from data.